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Success Story Example

In stock photo industry, obtaining permissions for properties and models depicted in images is essential before selling them. Without the necessary permissions, the images will be rejected for sale. It's important for creators to have the required documentation to demonstrate their authorization, protecting the rights and privacy of individuals involved.

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Problem Discovery

Through close collaboration with customer support and conducting user interviews, we identified a common issue among users. Many of them were uncertain about the concept of property or model permissions and lacked understanding of when and why they should obtain permission from the property or model owner before selling the content. Some users mistakenly believed that capturing a photo automatically granted them ownership rights. 

The Solution

As part of our product development, we implemented Face Detection functionality in our system. This feature enabled us to accurately identify and detect faces in images, reminding users to obtain model permission for such images.

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To enhance the user experience, we introduced an icon that appeared when our model detected the presence of people in an image, providing clear visual indicators.


We prompted users with the question, "Are there visible people in this image?" to ensure they were aware of the requirement to obtain proper permissions.


If users did not attach the necessary permissions after posting the image, we followed up with a reminder regarding visible people in the image, encouraging them to address this requirement.


The Result

Through conducting usability testing and closely analyzing the data with our team of data analysts, we observed a significant 40% increase in successful permission creations. This positive outcome demonstrated the effectiveness of our efforts in improving user understanding and ensuring that users attached the necessary permissions to their creations. By leveraging user feedback and data-driven insights, we were able to implement changes that positively impacted user behavior and compliance with permissions guidelines.

My Role

  • Actively collaborated with the customer support team to understand user questions and concerns.

  • Played a key role in conducting user interviews, defining objectives, and selecting relevant topics.

  • Created interview scripts targeting specific user segments or areas of interest.

  • Conducted research to explore solutions and created prototypes for testing and visualization.

  • Conducted usability testing to gather feedback and iterate on designs.

  • Involved in quality assurance to ensure a seamless user experience.

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